DM Trust Vision

The DM Trust exists to raise standards across direct marketing through initiatives that promote and extend responsible marketing and by supporting educational and training programmes that increase the skills and level of talent of individuals entering the profession.

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What We Do

The DM Trust is a charitable organisation that distributes funds in support of projects and activities contributing to the future growth and governance of the direct marketing sector. It accepts applications from organisations, educational establishments and groups of individuals to help find projects on topics that include:

Responsible Marketing




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About Derek Holder

In order for one-to-one marketing to prosper, it’s vital that new entrants and existing employees have relevant and up-to-date skills.

Professor Derek Holder FIDM, as co-founder and managing director of the IDM, helped establish direct marketing as a respected and respectable discipline, as well as a desirable professional career choice.

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